We launched goodlinens six years ago. After (sometimes mercilessly) test-driving our towels for over seven years, we’re happy to report that the towels improve with age, softening up and becoming friendlier with use. Each trip through the dryer reinvigorates their thirst. Alternatively, hanging the towels on the line creates a crisp texture that provides both absorbency and extra exfoliation.
If you’ve wisely purchased a goodlinens towel, keep in mind that the towels don't like dryer sheets or fabric softeners, both of which coat the towel’s fibers, inhibiting absorption.