Sustainability | Why our linen towels are an eco-conscious choice

At Goodlinens, sustainability is at the core of everything we do. We believe that luxury and eco-consciousness can go hand in hand.

These days, people are becoming much more mindful when considering what we are using in our homes. Goodlinens towels are in line with that mindfulness. Our 100% flax linen towels are designed not only for superior absorbency and durability; they are also crafted with the planet in mind.

Here’s why our linen towels are the ultimate eco-conscious choice.

Our Mission Statement

Goodlinens is committed to delivering practical luxury. Our 100% linen towels will enhance your daily rituals and will improve with use.

From their manufacture to the way they invite reuse, we happily exhaust ourselves designing towels that impress with their functionality while treading lightly on the planet.

We believe in transparency, ethical production practices, and continuous improvement in sustainability.

Sustainability from Farm to Fabric

Sustainable Farming Practices

Linen is made from the flax plant (Linum Usitatissimum), an inherently eco-friendly choice. Flax is a resilient crop that requires minimal water and pesticides compared to other fibers like cotton. It thrives on rainwater alone, reducing the strain on water resources.

Flax plants are also highly efficient; every part of the plant is used, leaving no waste. The seeds are used for linseed oil and flaxseed, the stalks are used for fibers, and the byproducts are used in animal feed and other industries. This zero-waste approach contributes to the overall sustainability of our linen.

The flax for Goodlinens towels is grown in Lithuania, where it is native, and is also where our towels are made. Lithuania not only has a very long tradition of making really high-quality linen fabric but the linen industry there is also very conscious of the environment in its production methods.

Eco-Friendly Production

The production process of our linen towels is designed to be as environmentally friendly as possible. Here’s a closer look at how we ensure sustainability at every step:

Harvesting: Flax is harvested through a process called retting, which uses natural moisture to break down the plant and separate the fibers. This method avoids the use of harmful chemicals.

Spinning and Weaving: The fibers are spun into yarn and then woven into our signature linen fabrics. Our makers use traditional methods to minimize our impact.

Dyeing and Finishing: The majority of our towels boast a minimum of 90% undyed yarns - their natural colours deriving from the cellulose fibers inside the stock of the flax plant. Our range of white diamond weave towels are the only exception. These towels are whitened without the use of chlorine bleach, in line with our commitment to sustainability.

Long-Lasting and Durable

One of the most sustainable aspects of our linen towels is their longevity. Linen fibers are durable and stronger than cotton, meaning our towels can withstand years of use and washing without losing their quality. This durability reduces the need for frequent replacements, lowering the overall environmental impact.

Minimalist and Versatile

Our linen towels are designed to be multifunctional and versatile. Whether you use them in the bathroom, kitchen, take them on your travels, or use them as a gorgeous bed throw, their lightweight and compact nature means they take up less space and require less energy to wash and dry. This versatility further enhances their sustainability.

End-of-Life and Disposal

When our linen towels eventually reach the very end of their life cycle, they will break down naturally. This ensures a sustainable end-of-life process that aligns with our commitment to the planet. Other quick-drying and lightweight towels, such as microfiber towels, are made from plastics, releasing harmful toxins and microplastics into the environment.

Why Goodlinens is the Perfect Fit for Your Sustainable Lifestyle

From the farm to your home, every step of our production process is designed to minimize environmental impact and maximize longevity.

By choosing Goodlinens, you are making a conscious decision to support sustainable practices and reduce your impact on the planet. We love that our towels not only provide exceptional performance and style but also align with our customers’ values.

Shop our full range of sustainable towels now and embrace the timeless quality of linen.